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Estimate your Meta costs
All you need to initiate communication with your clients is template message. WhatsApp pricing is determined by Metaâs conversation-based fee. These charges vary depending on the message category and the customerâs country. To accurately calculate your messaging costs and manage your budget effectively, you can use Desk360âs pricing calculator.
Countries not listed are included under "other" countries and are charged the same fees.
Marketing Conversation
Enables you to achieve a wide range of goals, from generating awareness to driving sales and retargeting customers. Examples include new product, service, or feature announcements, targeted promotions/offers, and cart abandonment reminders.
Utility Conversation
Enables you to follow-up on user actions or requests. Examples include order/delivery management (e.g., delivery update); account updates or alerts (for example., payment reminder); or feedback surveys.
Authentication Conversation
Enables you authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).
Service Conversation
Unlike other message types, service conversations are user-initiated and allow you to efficiently respond to common customer service queries throughout the customer journey.